Who said you cannot take Black and White photos directly?

Not us, when we first googled for Black and White photography for ES 30, we were disappointed with the standard answer at the following reference:
http://answers.argos.co.uk/answers/1493-en_gb/product/5594865/questions.htm?sort=recentq

has it got a function for black and white pictures
17 November 2010 by burt from norfolk
Answer(s)
Hi,
Thanks for your question.
No, I am sorry to say this camera does not have a black and white setting.
Thank you for using Question and Answer.

Before shooting, set the camera in program mode. Then click on Menu/Shooting/Photo Style Selector/CL for classic or B&W mode. To see the effects, lets take photos of book cover (spine side) edges. The following photos taken without a tripod illustrates the creative possibilities of this inexpensive camera.

Here is normal mode.

Soft	Vivid
Forest	Retro
Cool	Calm
Black and White	Negative

Credits: Ashutosh Agarwal, an FB friend, for the original hints.